Cookie Policy

Cookie policy

Pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR), Allegrini SpA hereby provides you with the following information regarding the cookies installed on the domain (hereinafter referred to as the “Website”).

What are cookies?

Cookies are small fragments of text, usually consisting of letters and/or numbers, which are sent by the website and stored by the browser installed on the device you are using to navigate the internet. These cookies are then sent back to the website the next time you visit.
Cookies make it possible to store information about visits to the website and are a very useful form of technology, as they help the website to function more efficiently. Without cookies, the website would not be able to ‘remember’ certain information, such as the contents of your online shopping cart.
Cookies can be classified according to:

  • duration: session or persistent cookies.
  • provenance: first-party or third-party cookies.
  • purpose: strictly necessary cookies, performance analysis cookies and behavioural advertising cookies.

Cookies that expire at the end of a browser session (generally when the browser is closed or when the session expires) are called session cookies and are useful, for example, to keep the browsing session active. On the contrary, cookies that are stored for a longer period of time (between sessions) are called persistent cookies and are useful, for example, for remembering your preferences or to deliver targeted advertising.

The definition of first or third party refers to the website or domain that installs the cookie. First-party cookies are installed directly by the website, whereas third-party cookies are installed by a different domain, for example where the website incorporates elements from other services, such as advertising platforms.

It should be noted that the purposes usually fulfilled by a cookie can also be achieved through other similar technologies, including the use of certain features that allow devices to be identified so that visits to the website can be analysed. This policy applies to any technology that stores or accesses information on your device. Examples include HTML5 local storage, Local Shared Objects (also called flash cookies) and fingerprinting techniques. Hereinafter, any reference to cookies is also intended to include other assimilated technologies.

What are the purposes of the cookies used by this website?

Strictly necessary cookies enable the website to function properly and facilitate your use of its contents and services; for example, you can browse the website while maintaining the contents of your shopping cart, or you are free from having to perform any action on the policy summary banner each time you access the website, because your choice regarding consent will be recorded. Strictly necessary cookies cannot be disabled and your prior consent is not required for their installation. These cookies are stored in your browser for the time necessary to ensure the proper functioning of the website and, in the case of persistent cookies, for no longer than 1 year.

Performance analytics cookies are installed to monitor some of your actions while browsing the website. In particular, these cookies are useful for statistically analysing accesses or visits to the website in order to optimise its structure, navigation logic and contents. These cookies are not necessary for the operation of the website, and therefore your consent is required for their installation.
Below is a table containing all the information regarding the performance analysis cookies installed by the website:

Google AnalyticsThis service allows us to understand how you interact with the contents of the website. This service, without active advertising features and by masking its IP, uses a set of cookies to collect information and generate statistics on the use of the website. Privacy policyThird party14 months

Targeting cookies are used to track your navigation on the website in order to analyse your behaviour for marketing purposes and to create a profile of your tastes, habits and choices. This allows Allegrini SpA to send you targeted advertisements based on your interests and in line with your browsing preferences. In addition, for better targeting purposes, the data collected by these cookies may also be shared in aggregate form with other platforms used by Allegrini S.p.A. These cookies are not necessary for the operation of the website, and therefore your consent is required for their installation.

Google AnalyticsThis service allows the creation of audience segments aimed at showing you personalised advertising messages based on your interaction with the content of the website. This service, with active advertising features, uses a set of cookies, for example, to carry out remarketing activities. Privacy policyThird party14 months
AdformThe platform uses cookies to collect information associated with a browser or mobile device, associating a unique ID to each of them. The activation of cookies makes it possible to monitor all the activities carried out by the user on the partner sites and to monitor all the stages of the acquisition funnel by carrying out display and retargeting activities. Privacy policyThird party28 days
Google AdsWe use cookies to make advertising campaigns more efficient and to show relevant ads based on their affinity with the user, thanks to the register of Google partner websites that users have visited.
This data makes it possible to monitor the performance of advertising campaigns and count conversions.
Third party540 days
FacebookFacebook uses cookies to show advertisements to people who might be interested in the relative products and measure the performance of advertising campaigns.
This data also enables statistical data to be provided on the people who use Facebook products, the people who interact with the advertisers’ advertisements, websites and apps and the companies that use Facebook products. Privacy policy
Third party90 days
SizmekSizmek’s VersaTag is a tool that contains – and allows you to manage – all the tags on the advertiser’s website without having to intervene with the website code.
Through the data recorded by VersaTag, Sizmek stores the cookies of the users who activate them to enable the monitoring of advertising campaigns and conversions involving the customer journey. Privacy policy
Third party13 months
CriteoThe player makes it possible to customise the advertising campaigns and offers of the Brands in line with the audience they want to reach and with the content they want to promote. The technology allows for the collection of a limited amount of data regarding your browsing, such as the products you have viewed, placed in your shopping cart and purchased. Campaigns can be either Prospecting or Retargeting. Privacy policyThird party13 months

How do I manage my cookie preferences?
The first time you access any page of the website, you will see a banner containing a brief information notice and a link to the COOKIE CONSENT CENTRE, via which you can easily choose which cookies to install. You can access the cookie consent centre at any time and easily via a dedicated link in the footer of the website.
In addition to the above, you can also change your cookie settings via your browser by deleting all or some cookies or by restricting cookies to certain sites. Below are instructions for changing your cookie settings for the most common browsers used:

Disabling cookies or deleting them may affect the optimal use of certain areas of the website or prevent certain features, as well as affect the operation of third party services.

Communication and disclosure of data

The data collected via the use of cookies may be processed by employees of the business functions charged with the fulfilment of the purposes indicated above, who are expressly authorised for the processing and have received appropriate operating instructions. Such data may also be processed by trusted companies that perform tasks of a technical and organisational nature on behalf of Allegrini SpA. These companies fulfil the role of data controllers. In particular, within the framework of the data processing carried out through the website, the company in charge of the hosting and backup service for the website’s data has been appointed. Furthermore, the data can be processed by external entities operating as autonomous data controllers such as, for example, supervisory authorities and bodies. Data collected using cookies may be transferred to the United States of America, in accordance with the principles of the Privacy Shield, if the provider adheres to this framework, or in accordance with other appropriate safeguards under Chapter V of the GDPR.

Your rights

By contacting the Privacy Office by sending an e-mail to you can ask Allegrini S.p.A. for access to your data, their erasure, the limitation of their processing in the cases provided for by article 18 of the GDPR, as well oppose their processing on the basis of the legitimate interests of Allegrini S.p.A. In the event that processing is based on consent or contract and is carried out with automated tools, you have the right to receive the data in a structured, commonly used, machine-readable and interoperable format, and, if technically possible, to transmit it to another controller without hindrance. You also have the right to withdraw your consent for unnecessary cookies without affecting the operation and functionality of the website. Lastly, you have the right to lodge a complaint with the Italian Data Protection Authority.

Data controller

The data controller is Allegrini S.p.A., which can be contacted at the address of the administrative headquarters in Grassobbio, via Salvo D’Acquisto 2 or at the email address

Message in the text of the email/newsletter for marketing purposes:

You are receiving this email because you have given your consent to receive promotional messages concerning our services. You can always revoke your consent by clicking here (the link will take you to a page asking you to confirm cancellation of your subscription. An automated process must be put in place to keep track of revoked consent and disable marketing/profiling towards the data subject who has revoked consent).